What is coaching and other 
frequently asked questions

Q. How is a coach different to a therapist, a mentor or a consultant?

A. They're all experts who can help you find solutions you to your challenges. However, they differ in how they help.  A therapist and a coach are perhaps the most similar in their approach but have a different focus.  Both are experts at listening and asking questions that will help you find your own answers. 
The key difference is a therapist will help you heal from past experiences that are holding you back bringing you into the present.  A coach will help become more present and create your desired future. Consultants are experts in a specific field who will work closely with you to find solutions and help you implement them.  A mentor is also typically an expert in a particular industry or area of knowledge who can guide you based on their own experience.  A coach's expertise lies in asking great questions, listening with empathy and non-judgment and offering you the space to find your own answers.

Q. If a coach is not going to give me advice or tell me what to do, what exactly am I paying for?

A. You already have within you everything you need to change your life. A coach can help you find the key to the door that opens you up to possibilities you never before considered.  You are not paying only for the time they spend with you in conversation.  You are paying for an expertise that was built over the coach's lifetime that is now going towards helping you to help yourself.  You are investing towards creating a transformation in your life.  

Q. Can't I just go to a friend or family member instead of spending money on a coach?

A. Sometimes all we need is someone who will listen deeply, acknowledge our dilemma without judgement, advice or their own echo experience. A friend or family member can be that someone. When you hire a coach you are investing in someone whose perception is not coloured by your history or a personal relationship. A coach can help you with challenges that may seem too great or too trivial to those closest to you. A coach can be objective, non-judgemental and hold you in unconditional positive regard, believing in you even when you doubt yourself.  

Q. How do I know if I'm ready for a coach?

A. Coaching should not be viewed as remedial. Coaching is for someone who wants to get from where they are today to where they'd like to be faster. Even the most successful athletes, sports people and leaders hire coaches because they know that what makes them good today might not be good enough tomorrow. Are you ready to discover what makes you unique, what makes you happy, what you're really good at and what you deeply care about and believe in? Are you ready to explore what is truly possible for you and find out how you are meant to make a meaningful, lasting difference in this world?  If the answer to those questions is YES, then you are ready to invest in coaching with me.

Q. How do I know what's the right amount to spend on coaching?

A. Most people don't have a budget for coaching, at least not to begin with.  I see a future in which there will be a budget for continuous personal development, just as there is for professional development. Once you experience the transformational impact a great coach can have on your life, you will see it as an investment in yourself rather than a cost or a luxury.  I suggest you begin by thinking about what you're hoping to achieve in terms of the tangible and intangible outcomes.  Perhaps this is a pay rise, a promotion or a new job.  Or it could simply be feeling happier and more fulfilled.  What value would you put on these outcomes? (See next question for help on how to determine value). How much would you be willing to invest to achieve this value in your life?  Studies have shown that on average coaching generates a return on investment of 6 times, meaning on average, if you invested a £1,000 in a coach, you can expect to be better off by £7,000.

Q. How do I determine the value of coaching to me? 

A. Coaching is an "invisible service".  It is highly personalised and its benefits are unique to the person being coached. But there is a simple guide to determining value of any product or service to you, be it coaching or something else that is more standardised and visible.  Ask yourself these questions:
1) Did it save me time?
2) Did it save me money?
3) Did it free up time so I could spend it on more worthwhile activities?
4) Did it help me make money?
5) Did it create certain intangible benefits such as joy, laughter, security, better health, peace of mind or fulfilment?
If the answer is YES on one or more of the above questions, decide what each YES is worth to you personally, or to your family or to the organisation you represent.  The total value is an approximation the returns you can expect to see from your investment in coaching.  

Q. How will I know if you are the right coach for me?

A. The best way to find out is to have an exploratory conversation with me. During this call we will talk briefly about what you are seeking to change in your life, how committed you are to making the change and whether I'm the right person to help you. It's an opportunity for you to get a feel for my way of thinking and working, and whether you want to work with me. The client-coach relationship must be based on mutual respect and trust if it is to deliver the intended benefits to you, the client. We will only proceed to a client-coach relationship once you are ready and willing to commit and make an investment in yourself.   ​​​​

Q. What is Pay What You Want (PWYW) for Coaching and is there a catch?

A. This is a special time limited offer in which you have the opportunity to hire me as a coach on terms that put you in the driving seat.  You get to decide what you pay me for the coaching experience based on the value to you. I want to attract ordinary people who have the potential to become future leaders and create an extraordinary life. They may not be aware of the benefits of coaching or might have been put off by the price tag or lack of visibility in terms of outcomes. There is no catch or hidden agenda.  I'm a fan of innovation and creative disruption. This is an experiment with an end date (14th December 2019).  If you're curious and want to know more, use the link below to book a brief exploratory conversation.  You could be one step away from creating the breakthrough in your life that changes everything.



Experience the transformational benefits of coaching at a price that is right for you

Benefits to you:

You experience the transformative power of coaching with minimal risk in terms of commitment of price or frequency of sessions.  I recommend committing to a programme of at least four sessions.

Potential Outcomes:

Gain CLARITY in terms of what makes you unique and how you can meaningfully contribute to this world whilst playing to your strengths and doing what you believe in and makes you happy.  

Clarity if the first step to becoming more confident, connecting and communicating more powerfully and becoming more emotionally resilient in the face of conflict, confrontation and criticism.

How it works:

The client-coach relationship will be exactly as it would if you were a normal pre-paying client.  We will agree at the outset the terms of professional conduct in the relationship.  

Our sessions done via video calls; I'll send you notes and tools after each session; there will be focus action points for you to work on; and unlimited email access to me between sessions as a sounding board and your personal champion.

You'll be sent an Evaluation Guide to help you rate your coaching experience and place a value on it.  This will become the basis of the price you pay for your sessions, individually and cumulatively. 

Book a 20 minute exploratory conversation to find out more about this special offer